until a pod dont go to 0.0 can appreciate or c that is not so bad as one first thought.
when u go 0.0 is cause u go with ur ally and have sov. there they will be 500 or thousands of friendly players mining rating in anomalys complexes etc. imagine a jita but everyone is blue to u.
now picture u enter jita and everyone is red to u. thats how ppl feel when they enter 0.0 the wrong way everyone will go after u.
benefits? the best ores are in 0.0, ICE and BS rats in belts are 1 and almost 2 mill each, and have the chance to find faction ones of 5 million and faction drops in an ast. belt!!
in an upgraded system u can have 20 anomaly u can find with 1 core probe and do them in a BC or BS with no problem and just jump to next. i mean everything u can do in 0.0 is 3 times better than empire and no ninjas.
POS mining , planetary interaction, and even pirates stations are in 0.0 witch sells very good.
until someone don't join an ally a good one in 0.0 will feel stuck to missions or low profit mining in high sec. seriously empire make u feel bore doing the same. i just mentioned everything but the real reason ppl join EVE is to be part of those HUGE fights they see in videos and watch titans blow, that can only happen in 0.0 :)